Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good. Learn more at nextinnonprofits.com/podcast
Episodes
Thursday Nov 08, 2018
Thursday Nov 08, 2018
Michael Rasko is the founder of Rasko Digital Marketing, which "help(s)nonprofits maximize the impact of their Google Grants accounts." Google Ads (formerly Adwords) grants are a specific donation program to help nonprofit organizations use up to $10,000 a month in search advertising from Google.
The process of setting up and using Google Grants can be frustrating, and Michael offers expertise in overcoming barriers to getting access to the program, how to understand the impact of the program, tying your program to conversion goals in Google Analytics and much more. Michael's writing on this topic was featured on NTEN.org and around the web.
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