Post-coronavirus fundraising with Martin Leifeld

Martin Leifeld is an author, consultant, coach and public speaker. During his 24 years of professional fundraising, Martin and his teams raised a staggering $500 million dollars.

Martin joins host Steve Boland to discuss the big changes happening in fundraising in a post-coronavirus world. Martin emphasizes relationships with donors as a key driver of how to respond to rapidly changing forces in the development world. Outside tactics like GivingTuesdayNow can impact donors and conversations, as well as impacts from secondary factors such as stock market fluctuations, possible impacts on employment and partner organizations and more. Martin talks about communication as a key, even in times when you may choose a different message for donors than a request for financial support.