Next in Nonprofits

Nonprofit outreach and HIPAA with Spencer Brooks

Spencer Brooks is the Founder and Principal of Brooks Digital, which "believe(s) in your mission and know(s) you have the tools and information to help your constituents, you just don’t know how to orchestrate it all together to boost traffic, engagement, memberships, and subscribers."

Health Insurance Portability and Accountability Act (HIPAA) regulations exist to protect health-care consumers, and charities want to stay on the right side of those rules while asking their clients and supporters to stay connected with them outside any direct service relationship. Spencer talks with host Steve Boland about how to ask for permission to share marketing information, three levels of HIPAA-compliant marketing for nonprofits, and even going back to build a relationship with past clients if permission wasn't originally requested. Check out the links provided by Brooks Digital for more information.

Facebook fundraising with Mark Cross

Mark Cross is the Sales Director at GoodUnited, which is "is the worldwide leader in 1:1 conversational messaging between nonprofits and their donors."

Mark joins host Steve Boland to talk about the "why" of using Facebook for fundraising, including the fact it is going to happen with or without your nonprofits engagement. Mark also gets into the "how" of using Facebook tools, including a blog post from GoodUnited with information about how to get approved with Facebook to get more information about Facebook fundraising. Despite acknowledged concerns about Facebook as a platform (see the StopHateForProfit campaign for example), many potential supporters will use this space and charities can benefit from being intentional about engagement and strategy.

Fundraising While Black with Dominque Calixte

Dominque Calixte is "a millennial and fundraising professional" with "an interest in helping to activate millennials as change-makers through philanthropy and effective DEI (Diversity, Equity, and Inclusion) practice in the fundraising space."

Dominque joins host Steve Boland to talk about her perspective on Fundraising While Black. She shares her insights into systemic problems in hiring and advancing people of color in the fundraising space, and in nonprofit work more broadly. Topics include donor advised funds, access to networks, turnover in the field and more.

Google Ads and donations with Steven Aguiar

Steven Aguiar is the founder of Good Goes Further, which "empowers nonprofit leaders to understand, embrace, and wield their digital marketing powers for good."

Steven joins host Steve Boland to talk about using Google Ads to drive donations to charities. The Google Ads program donates search advertising to clients (learn more in our podcast on Google Ads) but once in the system it takes strategy and testing to direct search traffic into financial support for a mission. Steven talks about using pixels to re-market to past visitors, keeping up on the quality of search click throughs, augmenting donated search ads with paid tools, and much more!

#StopHateForProfit and Facebook with Megan Anhalt

Megan Anhalt is the Chief Strategy Officer and COO of Whole Whale, "a B Corp digital agency that leverages data and tech to increase the impact of social impact organizations."

Megan joins host Steve Boland to talk about the #StopHateForProfit campaign, sponsored by groups such as ADL, NAACP, Color of Change and more. The sponsoring groups are urging for-profit companies to "pause" all advertising spending on Facebook, hoping the platform will make changes to "stop generating ad revenue from misinformation and harmful content."

The campaign is targeted at for-profit companies, but the nonprofit sector has a lot consider about the problems with Facebook, the future of using that tool, and understanding all their other options to reach potential supporters, engage donors and more. Megan talks about how Whole Whale engages clients in evaluating what is right for them work, mission, and future given these concerns.

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Video for nonprofits with Doug Scott

Doug Scott is the Founder and CEO of Tectonic Video, which believes "Video is the future, and nonprofits need to quickly adapt to this new reality."

Doug joins host Steve Boland to talk about logical steps in video production and measurement for nonprofits. When to use the camera in your phone, when to hire a professional, and how to think about video as both a tool for expanding support for your work as well as a mission-accomplishing tactic.

The post-Coronavirus future with Vanessa Wakeman

Vanessa Wakeman is a Nonprofit Futurist, speaker, and CEO of the Wakeman Agency, "a social change agency that helps amplify the voices of mission-driven causes and the people that lead them."

Vanessa joins host Steve Boland to talk about what we changes may echo into the longer-term future as a result of the pandemic. Charities should consider faster responses with more remote actions, building audiences regardless of geography, more equitable financial support to leaders of color in the sector, and much more!

Listen now by clicking the player above, download the file for later here, or subscribe to the podcast on your phone for automatic updates. Get more details on how to subscribe on our podcast page.

FunFunding with Corey Harnish

Corey Harnish is a Partner at FunFunding, an "online games platform (which) enables our users to support causes they choose through prizes provided by corporate sponsors."

Corey joins host Steve Boland to talk about the FunFunding platform, how it works, sponsorship, connections with players and the pathway to supporters, the impact of gamification as a tool on engagement, and much more! Listeners may also wish to review the episode on Virtue Reality to learn about building custom games (vs. using existing games which don't require installation.)

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Coronavirus relief programs with Jeff Baker

Jeff Baker is Associate Clinical Professor of Law and Assistant Dean of Clinical Education & Global Programs at Pepperdine Caruso School of Law, and Director of the Community Justice Clinic.

Jeff joins host Steve Boland to discuss the federal government response to the Coronavirus economic impact, and in particular the relief programs funded in the CARES Act: The Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL) program. Nonprofits organizations are eligible to apply in both programs, and Jeff discusses what we know of the programs so far, and what nonprofits should consider in applying for these loans, what is forgivable (essentially converting to grants) and what needs to be repaid. As of this recording (April 21, 2020) additional funding was still pending in the Congress, but PPP funds had already been oversubscribed.

The Community Justice Clinic has resources available, as does the National Council of Nonprofits. All charities are urged to stay in contact with their representation in Congress, telling them how relief efforts to date are impacting your mission.

Post-coronavirus fundraising with Martin Leifeld

Martin Leifeld is an author, consultant, coach and public speaker. During his 24 years of professional fundraising, Martin and his teams raised a staggering $500 million dollars.

Martin joins host Steve Boland to discuss the big changes happening in fundraising in a post-coronavirus world. Martin emphasizes relationships with donors as a key driver of how to respond to rapidly changing forces in the development world. Outside tactics like GivingTuesdayNow can impact donors and conversations, as well as impacts from secondary factors such as stock market fluctuations, possible impacts on employment and partner organizations and more. Martin talks about communication as a key, even in times when you may choose a different message for donors than a request for financial support.